Expert Tips On Building UI UX Of OTT Mobile App In 2022 | Iqonic Design
UI UX Design
User interface and user experience are two very important aspects of the design of an app. UI is what the user sees and interacts with, while UX encompasses the entire experience of using the app, including emotional responses and cognitive thoughts. In order to ensure that your app is successful, it’s important to design an appealing UI and create a positive UX.
What is an OTT App?
Over-the-top (OTT) video, which is video content distributed through the internet using app platforms that don’t require a user subscription, offers content providers an opportunity to distribute their video content as a standalone product directly to their target audience.
As the OTT industry gets more competitive, OTT service providers are looking for ways to keep customers engaged. One of the most effective ways to do this is by improving the UX/ UI elements of OTT apps.
If you are willing to enhance your OTT platform, here are a few UI/ UX features to look out for. We believe these tips will help improve your customers’ streaming experience.
Below are the tips to be considered for an OTT mobile app –
Easy Payment
OTT platforms offer many payment options to make it easy for users to pay. These include credit or debit cards, digital wallets, and real-time payment systems. The platforms bill users every month on the same day, which makes the payment cycle simple.
Subscription
OTT platforms can benefit from a subscription model, which provides predictable and recurring revenue for a long-term user base. In doing so, these platforms can offer more price options, accommodating a wider range of income groups. However, it is important to choose a subscription model that fits the needs of viewers.
For example, many broadcast players getting into OTT have yearly and monthly plans with free trials or free access to regular content.
AI Recommendation
Netflix’s recommendation engine is key to providing a personalized experience for users. More than 80 percent of the TV shows people watch on Netflix are discovered through the platform’s recommendation system.
Netflix uses machine learning and algorithms to help go beyond viewers’ preconceived notions and find shows that might not have been their first choice, but they will like. The data that Netflix feeds into its algorithms can be broken down into two types — implicit and explicit.
There is a wealth of data that streaming services can use to improve viewers’ experience, and most of it is implicit data. Implicit data is behavioral data, such as how long someone watched a show or how quickly they binged through it.
Explicit data is more straightforward; for example, if a viewer gives a show a thumbs up, that’s explicit data. However, most useful data is implicit.
Preview Content
Another way to make the onboarding process quick and interesting is to allow users to experience the app before asking them to sign up or take them on a product tour.
Hotstar previews popular content and lists membership benefits on the very first screen. They also have a prominent free trial button.
Going one step ahead, Netflix now lets users turn off autoplay previews. That means videos and movies won’t begin to play trailers or video clips as they are looking for something to watch. Users can turn it off on every device at once.
Sneak Peak
OTT applications need video previews as part of the user interface. They make it easier for people to navigate and help them decide what to watch. Having larger thumbnails of videos as previews is a great way to keep people’s attention. Previewing videos can help people decide which ones they want to watch next.
Multiple Account Option
This is another advantage that OTT has over traditional broadcast television. Numerous viewers often battle over the TV remote, debating which program to view next. However, the UX/UI function of presenting multiple profiles from a single account proves to be useful in the video streaming arena.
Netflix and Disney+, for example, enable many devices and user profiles to be connected to a single account. This lets each user freely access their preferred material through their own interfaces. Users may save their viewing habits by permitting several profiles and screens per account.
Multiple Device
This is an important feature for OTT apps. With new devices entering the market and people becoming more mobile, viewers expect video streaming apps to deliver an accessible, flexible content consumption experience.
OTT apps should provide multi-device compatibility to ensure customer satisfaction. This will help users enjoy content whenever they want.
Muvi allows users to watch videos on different devices without sacrificing the quality of the experience.
Muvi provides an easy way to launch a Multi-Screen OTT VOD Platform across a variety of devices, including Website, Android App, iOS App, Roku, Apple TV, Android TV, and Amazon Fire TV.
