Glimpse In The Future Of OTT App In 2022 — STREAMIT | Iqonic Design
What is OTT?
Broadcast TV and OTT services will eventually converge. This is because Internet Protocol networks are becoming better at distributing video content. Industry experts predict that all TV will eventually be distributed through OTT.
The OTT industry is maturing. Technologies that support VOD and live streaming are becoming more stable. While there may not be any major changes on the horizon, the industry is still evolving, with new offerings from major players and changing consumer behavior.
1) Immersive Technology
4K video streaming takes up a lot of internet bandwidth, so you need at least double the bandwidth available if you want to live stream video. Unfortunately, not many people have that kind of bandwidth available. However, 5G will soon be available, and it will enable an explosion in streaming video quality.
4K video streaming will be possible with the extra video bandwidth. 360 live streaming and VR streaming will also become more common because of the network connections. The overall streaming experience will be much more immersive in the next 1–2 years.
VR technology is popular among consumers and is slowly making its way into different industries. These trends are likely to grow as technology becomes more accessible.
2) Growth of OTT due to Covid-19
The pandemic brought mixed blessings to the business world. But for the OTT platform, it brought about new changes for the better. Due to the pandemic, people were forced to stay at home and travel less often than before.
This change caused viewers to seek out on-demand video content in different ways. As a result, the popularity of OTT platforms increased significantly during this period. People began subscribing to video streaming services and accessing content anytime they wanted, which drove sales of OTT platforms even higher.
3) Localization in OTT Content
OTT platforms have been able to attract viewers from developing nations due to improved internet penetration. OTT viewership has grown beyond urban metropolitan cities, with many viewers coming from Tier II and Tier III cities.
To cater to this diverse audience, it’s important to understand the tastes and preferences of different segments of the population as well as develop regional content that resonates with the aspirations and struggles of young people in smaller towns and villages.
The trend of creating high-quality content based in small cities has already caught on in India. OTT platforms are creating content that is relatable, with characters that speak in regional dialects. This focus on Hindi heartland storytelling is gaining popularity.
4) Personalization to Viewers’ Habit
OTT platforms are popping up all over the place, and retaining viewers will be a challenge for all of them. Offering good subscription packages and great, original content won’t be enough — platforms need to have intuitive interfaces, intelligent search options, and personalized content recommendations in order to stay ahead of the curve.
Now is the time to launch your OTT platform by leveraging machine learning to analyze subscriber viewing habits and preferences. With artificial intelligence, you can identify relationships between content that wouldn’t be organically related. Make sure the platform delivers a great user experience on different devices.
5) Multiple and sharing Options
Multi-view and shared viewing were two of the most popular ways of streaming content in 2021. Multi-view allowed viewers to watch streams from different angles, creating an immersive experience.
Shared viewing allowed people to enjoy content together, even if they weren’t in the same location. These types of streaming experiences became a standard expectation for viewers and will continue to be developed with more features in the future.
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