Hoard Your Customers Using Multi-Lingual Support For Your App

Iqonic.Design
5 min readMay 1, 2021

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Now-a-days no one likes to adopt the same language, everybody uses different languages.

Your customers or those with whom your company / brand have done business, prefer to use their native language. And this is the advantage of creating applications with the support of all languages, that all types of customers can use.

So in this way it is fair to say that nowadays customers have high expectations from the companies with whom they decide to do business.

Benefits of Multi-Lingual Support App

  • Help Enterprise to run business in various nations across the world.
  • Provides access to the users internationally.
  • Providing an interface for carrying out various processes globally.
  • Maintain transparency within the enterprise and facilitate portability. Therefore, this helps to scale up the growth of the enterprises.
  • Provides a strategic result driven approach to ensure a higher revenue and generate a high return on investments.

Iconic Design presents Multilingual Supported Application

Granth — Flutter Ebook App + Admin panel

Granth is an flutter eBook application that takes your reading experience to the next level. You can read online as well as offline. With its unique and eye-soothing color palette and design, Granth ensures the most engaging escapade for readers.

This excellent app supports all major types of PDF files. The run-through is extremely easy providing users ease to browse, look for his/her favourite author, build a wishlist and read anywhere, anytime.

Tired of getting all notifications while you’re on the interesting page? Not any more! With the offline option, you can turn off your internet, avoid distractions and enjoy the pleasure of reading.

Does Your App Need Multilingual Customer Support?

Speaking your customer’s native language encourages customers to reach out and engage with a company.

Accordingly, 72% of app users are not native English speakers.

After an app switches to include a country’s native language in its settings, the number of downloads increases by 120%.

People find it much easier to communicate using their native tongue, which means interacting with a multilingual app is a lot simpler.

What Languages Should You Support?

Okay, so this is quite obvious you have to select language depending on which market you want to reach.

Now you might think, english is best for the application. So my dear friend …! this is not that much right. Now think only if your native language is Hindi, then you will search in Hindi or in English on the search engine. Just like that, everybody in the world uses their native language on the search engine. So you cannot create your app in English only. This is a very simple thing ..!

Now you will think that, do you have to support all languages?

The simplest answer is to look at the languages the majority of your customers use and decide whether it would pay off to include them or not.

If you receive a high number of support requests in a specific language, it would be common sense to translate your content into that language.

Just know that the whole process can be a bit expensive and unscalable. You can’t always find a native speaker for each and every language you support.

So, think strategically and listen to what your customers are telling you, so you can provide a cost-effective multilingual experience.

Factors Playing Main Role in Multi-Lingual Support System

Localization

Localization plays a very important role for app reach and user experience (especially GUI).

Multi-language support increases your audience reach and provides a better user interface based on locale. Let’s make your Android app more usable and comfortable so more and more audience can use it

Translating Apps

Translating apps from one language to another requires a lot of persistence. It’s not just about translating the words, but equally important is providing an experience that imbibes cultural values.

Two methods are widely adopted when it comes to the translation of apps.

  1. Human Translation
  2. Machine Translation

Target Audience

Selection of the solution depends on the target audience of the system. An application that attracts people from English speaking countries will most likely start out with an English system.

Later, it is realized that the site is attracting a significant number of users from China. Management then decides to support Chinese as well, but may roll out the support incrementally.

For example, all user interface elements are localized first. Resources that are frequently accessed by users in China are then localized in order of popularity.

RTL Languages Integration

When it comes to RTL languages, let’s take an example of the Arabic language. The Arabic layout is an outright reverse to the traditional Left-to-Right layout used in a big number of languages across the world.

One has to ensure that not only does the content have to feature correctly in the Right-to-Left layout but also ascertain that the other features of the mobile application such as icon placements, buttons, drop-downs, images, and scroll bars, etc. were all mirrored.

Leave Space

When writing English text in the original layout of the app, it’s important to leave extra space than needed. Because words from languages other than English can take up to 30% more space than English words, you will need to plan your layout design to accommodate longer words so the UI/UX will adhere to other languages.

If you know ahead of time what languages you want your app in then you can easily adjust to fit each language appropriately.

Scalability

Scalability in multilingual support generally refers to the work required to support additional languages. This has implications to other requirements such as performance, maintainability, and extensibility.

In Conclusion, you can build your application with Multi-Lingual Support, by which you can get more success from targeted users.

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Iqonic.Design
Iqonic.Design

Written by Iqonic.Design

Providing world’s best digital products to innovators, brands & businesses & leading it to success. Get Set Go! Checkout our Themes on Themesforest too!

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